Post by rabia373 on Mar 10, 2024 4:48:00 GMT -5
With the expansion of internet use, consumers and companies changed their behavior and ways of interacting to implement consumption and introduced different concepts, such as crossmedia . After all, with the era of convergence, in which there is the integration of different communication channels – online and offline – there is a need for efficient strategies to attract and “talk” to consumers in an integrated way, creating a unique experience and promoting identity, whether on social media or in advertising. Currently, it is very common for people to perform several actions at the same time, for example, watching a series on TV or a streaming application while using their cell phone, which means there are new opportunities to reach this user. However, there is also a need to attract and talk to these new networks, so that potential customers are not dispersed. Because of this, new trends are emerging to awaken people's curiosity, expanding the dissemination of information. What is Crossmedia ? It is a process that allows the same idea or narrative to be distributed to different media segments, always aiming to respect the intrinsic characteristics of each channel, and in order to strengthen the brand in the imagination of customers, bringing unity to the identity. To achieve this, crossmedia strategies can involve music, applications, videos, texts, among other formats, as well as covering.
Thus, the entrepreneur can talk about their products in videos on the YouTube channel, as well as develop their specificities on a blog. Even though the content presented has the same basis, or even is the same, the result will be different due to the language that needs to be adopted for each platform, in order to complement the information in each media. Popularly known as marketing, the narrative of crossmedia strategies can take people from one point to another, applying actions on diffe Whatsapp Number List rent platforms and integrating these actions so that the consumer can interact and consume in different environments. This happens, for example, when the consumer changes media, that is, they consume content that is in a book in video format, or are even taken from the text to a link that has a video that complements that material; or even when you start a purchase process on the social network and are led to complete it on the website, maintaining the information and processes. To strengthen your brand's Digital Marketing , thinking about crossmedia strategies is essential to gain the trust and preference of the target audience, creating a network of trust and interaction, being present in their daily lives.Crossmedia in practice Content can be transformed and this allows consumers to see the same information or idea in different media formats, being more impacted by it, or on that channel that has greater identification.
The secret to obtaining positive results is to keep in mind that it is not enough to post the same subject in different media. It is important to encourage the public to interact with the brand and bring layers of this content, increasing the opportunities for consuming narratives in different media, something that results in sales. Therefore, it is essential to define an objective to be achieved with the strategy, as well as plan how the action will be put into practice, the content to be created and through which means or platforms this will occur, considering the audience and the possibility of engagement. To this end, knowing platforms, their languages and how they can be used to implement crossmedia strategies is fundamental to the company's success. Knowing how Facebook Ads and other advertising platforms work is also important to impact customers with the most targeted actions. This is because these platforms are specific for creating ads for social networks, attracting potential customers on the social network and leading them to interact with the brand, expanding the opportunities of this strategy. Benefits of Crossmedia Before starting the process of publishing content on multiple platforms, depending on the user profile and brand objective, the entrepreneur must know some benefits of crossmedia.
Thus, the entrepreneur can talk about their products in videos on the YouTube channel, as well as develop their specificities on a blog. Even though the content presented has the same basis, or even is the same, the result will be different due to the language that needs to be adopted for each platform, in order to complement the information in each media. Popularly known as marketing, the narrative of crossmedia strategies can take people from one point to another, applying actions on diffe Whatsapp Number List rent platforms and integrating these actions so that the consumer can interact and consume in different environments. This happens, for example, when the consumer changes media, that is, they consume content that is in a book in video format, or are even taken from the text to a link that has a video that complements that material; or even when you start a purchase process on the social network and are led to complete it on the website, maintaining the information and processes. To strengthen your brand's Digital Marketing , thinking about crossmedia strategies is essential to gain the trust and preference of the target audience, creating a network of trust and interaction, being present in their daily lives.Crossmedia in practice Content can be transformed and this allows consumers to see the same information or idea in different media formats, being more impacted by it, or on that channel that has greater identification.
The secret to obtaining positive results is to keep in mind that it is not enough to post the same subject in different media. It is important to encourage the public to interact with the brand and bring layers of this content, increasing the opportunities for consuming narratives in different media, something that results in sales. Therefore, it is essential to define an objective to be achieved with the strategy, as well as plan how the action will be put into practice, the content to be created and through which means or platforms this will occur, considering the audience and the possibility of engagement. To this end, knowing platforms, their languages and how they can be used to implement crossmedia strategies is fundamental to the company's success. Knowing how Facebook Ads and other advertising platforms work is also important to impact customers with the most targeted actions. This is because these platforms are specific for creating ads for social networks, attracting potential customers on the social network and leading them to interact with the brand, expanding the opportunities of this strategy. Benefits of Crossmedia Before starting the process of publishing content on multiple platforms, depending on the user profile and brand objective, the entrepreneur must know some benefits of crossmedia.