Post by account_disabled on Mar 5, 2024 23:21:50 GMT -5
Some authors already speak of the existence of a quinary sector (beyond the tertiary), which includes activities related to culture, education, art and entertainment. It is an interesting name, although the activities it includes vary from one author to another, sometimes including activities related to health. In general, the quinary sector refers to creative industries , content industries, cultural industries... Professionally and personally I move in this world, but I am aware that it is difficult to clearly delimit how far the sector goes. A few weeks ago L'Anella (a networking and business collaboration platform, serving the business community to promote international competitiveness promoted by ACC1Ó) published an interesting report ( pdf ) on the rise of the quinary sector in Barcelona. There are studies that show that this sector accounts for 20% of the GDP of the metropolitan area of Barcelona and 60% of the new jobs created. Precisely, one of the keys to the development of this industry is a certain degree of agglomeration, a critical mass of consumers in a specific territory where face-to-face contacts occur between the participants.
Lightbulb Some experts assure that the quinari sector has a fundamental impact on competitiveness, since it is capable of compensating for the deindustrialization and relocation of companies. The quinary sector constitutes a kind of cultural economy: intangible, knowledge and emotional. According to the study, in line with Richard Florida (2002) in his book The Rise of the Creative Class: «Creative cities are the dynamic axis of quinary Industry Email List services. What factors make a city creative? The concept revolves around the promotion of innovation, the formation of human capital and the promotion of tolerance, as central values that serve as pillars for the construction of a diverse, multicultural and dynamic society, which generates an adequate environment to conserve and attract creative talent. We therefore have three fundamental factors: talent, tolerance and technology . The Europe Creative Index (ECI) is an index that compares European and United States cities according to these three elements. Sweden is the country that leads the list. The Barcelona Metropolitan Strategic Plan aims to develop sectors more related to research, development and new technologies.
The TerminalB initiative is one of the examples of bringing together and capturing this talent. brand strategy Among the trends stand out: 1. The abundance of content. Online digital distribution does not have the limitations of physical distribution. The costs of storing and managing each song, book or movie are low enough to be kept in an online store catalog. In addition, digital distribution removes geographical restrictions that prevent a product from being distributed due to the dispersion of potential customers. 2. Personalization of contents. Content personalization can be understood in three different ways: 2.1 All content is of interest to a person who can become a potential customer. The contents must be made accessible to the person who is interested. Each customer has a personal profile. Keep a historical record of each customer's purchases to provide a personalized advice and recommendation service. People decide the content. The end customer has a greater ability to dictate the content that is created and distributed. An example of this trend is the rapid evolution of blogging, where the web has become a tool for personal creativity. In the future, these websites will provide communication platforms for families and homes, and will contain music, videos and images.
Lightbulb Some experts assure that the quinari sector has a fundamental impact on competitiveness, since it is capable of compensating for the deindustrialization and relocation of companies. The quinary sector constitutes a kind of cultural economy: intangible, knowledge and emotional. According to the study, in line with Richard Florida (2002) in his book The Rise of the Creative Class: «Creative cities are the dynamic axis of quinary Industry Email List services. What factors make a city creative? The concept revolves around the promotion of innovation, the formation of human capital and the promotion of tolerance, as central values that serve as pillars for the construction of a diverse, multicultural and dynamic society, which generates an adequate environment to conserve and attract creative talent. We therefore have three fundamental factors: talent, tolerance and technology . The Europe Creative Index (ECI) is an index that compares European and United States cities according to these three elements. Sweden is the country that leads the list. The Barcelona Metropolitan Strategic Plan aims to develop sectors more related to research, development and new technologies.
The TerminalB initiative is one of the examples of bringing together and capturing this talent. brand strategy Among the trends stand out: 1. The abundance of content. Online digital distribution does not have the limitations of physical distribution. The costs of storing and managing each song, book or movie are low enough to be kept in an online store catalog. In addition, digital distribution removes geographical restrictions that prevent a product from being distributed due to the dispersion of potential customers. 2. Personalization of contents. Content personalization can be understood in three different ways: 2.1 All content is of interest to a person who can become a potential customer. The contents must be made accessible to the person who is interested. Each customer has a personal profile. Keep a historical record of each customer's purchases to provide a personalized advice and recommendation service. People decide the content. The end customer has a greater ability to dictate the content that is created and distributed. An example of this trend is the rapid evolution of blogging, where the web has become a tool for personal creativity. In the future, these websites will provide communication platforms for families and homes, and will contain music, videos and images.