Post by account_disabled on Dec 31, 2023 23:21:24 GMT -5
When the coronavirus came into our lives, almost a year ago, Coca-Cola decided it was time to put marketing aside and focus on its customers. With the entrance of 2021 and return to a world of advertising, the brand has seen the time to focus on its consumer in another way, with the intention of connecting and, as they state in their new campaign : « open up to the best in 2021 «. This action focuses on the packaging, which includes self-improvement messages. On the occasion of the new year, Coca-Cola has created limited edition packages of its original drinks, Coca-Cola Light and Coca-Cola Zero Sugar.
It is not the first time that the brand uses the concept of message in its products. They already did this by including random names on their cans. Furthermore, in the words of Bryony Lester, marketing manager for Phone Number List Coca-Cola in Great Britain: “ For more than 136 years, Coca-Cola has used its voice to help unite people around the world .” The initiative is part of the brand's "Open" platform, which launched in July with an ad featuring the voice of George The Poet. Lester defined this campaign, as Campaign notes , as one that highlights how the world has changed and appreciates what was perhaps previously taken for granted.
In 2021, our ambition is to be 'Open to better' and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their family and friends,» he adds. The campaign will be supported by iconic and famous people such as Egland footballer, Marcus Rashfod ; television presenter Laura Whitmore ; and ballroom dancers AJ and Curtis Pritchard . All of them have participated by sharing positive promises and wishes for the new year. With messages that reflect to the consumer the positive attitude of facing the new year with positivism and "being brave".
It is not the first time that the brand uses the concept of message in its products. They already did this by including random names on their cans. Furthermore, in the words of Bryony Lester, marketing manager for Phone Number List Coca-Cola in Great Britain: “ For more than 136 years, Coca-Cola has used its voice to help unite people around the world .” The initiative is part of the brand's "Open" platform, which launched in July with an ad featuring the voice of George The Poet. Lester defined this campaign, as Campaign notes , as one that highlights how the world has changed and appreciates what was perhaps previously taken for granted.
In 2021, our ambition is to be 'Open to better' and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their family and friends,» he adds. The campaign will be supported by iconic and famous people such as Egland footballer, Marcus Rashfod ; television presenter Laura Whitmore ; and ballroom dancers AJ and Curtis Pritchard . All of them have participated by sharing positive promises and wishes for the new year. With messages that reflect to the consumer the positive attitude of facing the new year with positivism and "being brave".